Most affiliate marketers think that PPC or Pay Per Click campaigns are
better at driving traffic, as compared to article marketing.
They’re wrong. The fact is, article marketing carries with it far
less risk and much more impact than PPC campaigns.
How does PPC work?
For those of you new to PPC, here’s an overview on how it
works. Basically, PPC uses advertisements to get a reader’s
attention. Once the reader clicks on the ad, the affiliate marketer
earns a commission. A lot of research and money goes into placing ads
in strategic positions. The competition is so fierce that organizations
scramble to get their products listed in the PPC campaigns. Millions of
dollars are spent each day on these campaigns.
Why spend so much when you can avoid it?
Yes, PPC campaigns, for all their hype, do not provide the same
results as article marketing does. Why is it that article marketing is
better than PPC?
Credibility: Article marketing helps an affiliate marketer to
establish credibility on the subject. Writing for an extended period of
time on a related subject establishes the person as a ‘subject
matter expert’. This ensures more customers will turn to you for
any information on this subject. PPC does not provide any such platform
to establish credibility.
Inexpensive: Article marketing is free. It doesn’t cost a
dime to start writing and posting articles on directories. PPC, on the
other hand, requires plenty of investment to get the company listed
among search engine results. With such tough competition around, if you
don’t have adequate funds, someone else will get listed.
Low risk: Article marketing is less risky when compared to PPC.
It’s free and therefore, even if you take some time to succeed,
it won’t have an adverse impact. Whereas in PPC, the initial
investment is so high, that not finding success can mean incurring
heavy losses.
Displacement: With PPC, there is always the fear of being displaced
by competitors. People are willing to shell out top dollar just to get
their company listed. In article marketing, there is no such danger
involved.
Adherence to search engine rules: PPC demands that advertisers
strictly adhere to search engine rules and regulations as well as
layout. Therefore, in case of any change in plan of a search engine,
even the PPC advertisements need to be in sync with the new format.
Article marketing does not carry any such drawbacks with it.
Not enough content: PPC campaigns require to be up and running very
quickly. This can mean not having enough time to build content around
the keywords provided. This has led to many disappointed visitors
clicking on a PPC link and then discovering lack of content to back it
up. This also adversely impacts the reputation of the organization.
Whereas in article marketing, you have sufficient time to build content
around the keywords.
Trial and error: PPC does not provide anyone the luxury of testing
out the effectiveness of keywords. With high investments and lack of
time, organizations are expected to be bang on target on the very first
attempt. Else they lose out in the race. Article marketing provides
ample time to try out keywords and analyze their effectiveness. This
provides scope for improvement as well.
Only for large scale businesses: PPC campaigns are at best only
suited for the large-sized businesses. The high amount of investment
needed, coupled with chances of high risks, means that a small sized
start up cannot afford such PPC campaigns. Article marketing, on the
other hand, provides more leeway to experiment, test effectiveness and
try new approaches. The best part about it is that it is free of cost.
It also provides a steady way to grow an affiliate marketing campaign.
With the right set of keywords, and well thought out articles, one can
dramatically enhance traffic to an affiliate site, in a very short time
span.
About The Author
entrepreneur who has made money from several internet businesses. His
latest project is the Online Entrepreneurs Toolbar, a 'must have' free
download for people wanting to make money online. Get your copy at http://download.OnlineEntrepreneursToolbar.com/r/004
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Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
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