Finding borrowers is a lot like fishing. You throw out your offer and see who bites.
There is a lot of debate at the moment as to which bait is best.
A-paper borrowers and sub-prime borrowers each have their own
advantages and disadvantages. Regardless of the bait you're using, it's
all worthless if you can't get them in the boat once you got them to
bite. In other words, your fishing net has holes in it.
The most successful companies in the world spend a large part of
their revenue building systems to develop and nurture a relationship
with their customers. For example, Amazon sends regular emails with
coupons and purchase suggestions and American Express uses membership
upgrades. Why should a mortgage company (or individual) be any
different?
A mortgage office that desires to exist long term should seriously
consider implementing systems to develop relationships. Consider the
profit margin on each closed loan. Then consider that most Americans
refinance once every 3-4 years. Even if you spent $5 a month per
person, keeping your relationship with your borrower is infinitely
cheaper than finding a new one.
At a bear minimum, a monthly newsletter or postcard will keep your
name in front of past customers. There are many excellent companies on
the net. I recommend www.hotleadmachine.com because of their low cost
and 50 customer minimum requirement. The newsletter comes in full color
with your picture or logo included.
More advanced marketers would benefit from a short term system
designed to ensure the customer moves forward with their home
financing. The costs of finding new qualified borrowers is increasing
daily as competition increases. With the availability of trigger leads,
the need to keep marketing even after the sale is undeniable.
My Lost Borrower Campaign, which is fast becoming standard
operating procedure in many offices, provides a multi-step marketing
campaign designed to eliminate borrower fallout. As of this post, there
is no other program like it available anywhere.
"Make a sale and you'll make some money. Make a friend and you'll make a fortune." -Jeff Gitomer.
About The Author
I've been in the financial sevices field for over 7 years and have
had some incredible success. I cracked the code and unlocked the
secrets of mortgage marketing. Now I'll share them with you.
Read more from Brian Diez at http://MortgageMarketingProgram.blogspot.com
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Distributed by Hasan Shrek, independence blogger. Also run
online business ,matrix,internet marketing solution ,online store script .
Beside he is writing some others blogs for notebook computer ,computer training ,computer software andpersonal computer,Cyber Forest,internet weapon,talk about business ,business is my blood ,hasan's blog ,cyber business
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